Our History
Tropical Line Trading started out as a small family business in 2002 when the core business of the company at that time was supplying corner grocers and small retail outlets with grocery items. The company has grown rapidly since then and now supplies major retailers, wholesalers, food manufacturers in South Africa.
We partner with leading Retailers, Wholesalers and Foodservice establishments, distributing and exporting over 200 branded and private label products from personally selected and approved suppliers around the country. Our focus is to grow the food categories in which we are involved for our customers, while bringing Agricultural products and a wide range of consumer products.
Our Partners
Some of Our Partners
Our Team
Brandon brings over 20 years of FMCG experience to the table and has played a vital role in the company's exceptional success. His knowledge and understanding of the industry have been invaluable to the company's growth. Brandon's hard work and dedication have been recognized by the company, as he was recently appointed as our Executive Director , effective January 1, 2023
Tasneem has more than ten years’ finance experience, which includes an extensive track record in corporate finance and as a senior financial executive of companies operating in the South African-listed environment. He has a unique combination of legal and financial qualifications, which provides a breadth of technical competence, creative and strategic problem solving and attention to detail.
Ibrahim has over 25 years experience in the experience in the FMCG (Fast Moving Consumer Goods) industry, 18 of which were spent at senior management level and the last four years at executive level. His proven track record within local as well as multinational organizations spans sales, marketing, shopper marketing, trade marketing as well as category management.